Transformation Camp 2025

Three days perfectly balanced between meetings, creative challenges, and Sicilian inspiration: Transformation Camp 2025 brought 40 international managers from Royal Unibrew to the heart of Palermo for an experience that seamlessly combined corporate strategy with local authenticity.

From the historic Stand Florio, where the meetings took place, to the gala dinner at Villa Boscogrande, each location was carefully selected to evoke different atmospheres and create a coherent, engaging, and memorable narrative.

Through the streets of the old town, participants took part in a team challenge designed to foster collaboration and creativity, while the flavors of Sicilian cuisine accompanied the entire experience, helping make it truly unique.