Ceres Kick-Off 2026

Two days in Genoa, a symbolic city for Ceres: it was here, in 1963, that the brand entered the Italian market, beginning a deep connection with the territory, further strengthened over time through collaborations such as the one with Genoa CFC. Blending history, celebration, and conviviality, over 130 participants from the Ceres world gathered to celebrate achievements and share future challenges and strategies.

The event opened with a welcome lunch in the evocative Cisterne of Palazzo Ducale, followed by a team-building activity in one of the historic Palazzi dei Rolli, where participants took part in an engaging “Pesto Challenge.” The evening then continued at the Aquarium of Genoa, exclusively reserved for Ceres, where the aperitif, dinner in the Cetacean Hall, and the awards ceremony for the most innovative projects of the year took place.

The following day, the Grand Hotel Savoia hosted the plenary session dedicated to sharing future objectives and challenges. The entire experience was guided by the key concept “This is the moment”: an invitation to seize the present, celebrate achievements, and look ahead to future successes.